Give Your Marketing a Boost With Cross-Promotion & Co-Branding
Cross-promotion means engaging in marketing activities for the mutual benefit of two or more companies. For example, if you sell handbags you might team up with a company that sells jewelry. You could co-host a sweepstakes giving away a handbag and a necklace. You could both accept contest entries on your sites, and this would mean all of your site visitors would learn about the jeweler and all of their site visitors would learn about your handbags. Pretty neat, right? To take it a step further, you could both agree to spend a set dollar amount advertising the sweepstakes. Now you're both paying for advertising to bring in even more people to learn about your company and their company.
Co-branding is an arrangement that associates two or more brands together with the goal of combining the strength of the brands. One example of co-branding would be when a bank and airline offer a credit card with travel rewards, the arrangement boosts plane ticket sales for the airline while giving consumers an incentive to open a charge account with the bank.
Want more cross-promotion or co-branding ideas? Check out this blog post.
Some of the biggest companies out there that engage in cross-promotion and co-branding have agencies that make these arrangements. Smaller and mid-sized companies without those resources now have Brand Torrent to facilitate the same process.
Brand Torrent offers several tools to help you connect with co-branding and cross-promotion partners, including:
- Member Profiles: Create a profile that describes your products or services, your customer demographic and your cross-promotion interests. If you're worried about privacy you can even make your profile anonymous.
- Member Search: Use our basic or advanced profile search to find companies on our network that meet your criteria for cross-promotion partnership. You can search by keyword, cross-promotion interest, company information, location or customer demographic information. You can even save your search criteria and get notifications when new members join that meet your search criteria.
- The Brand Torrent Blog: Our blog is frequently updated by marketing professionals with tips on marketing and cross-promotion. You can turn to our blog to see how other companies have effectively leveraged cross-promotion strategies or for ideas on how you can take part in cross-promotion activities.
- Private Messaging: When you find a company on our network that you'd like to work with, use our private message features to make contact and set forth plans to cross-promote.
- Message Boards and Groups: Our site message boards allow you to interact with the entire Brand Torrent community. You can turn to your peers for advice and inspiration, and you can also form or join groups to discuss specific areas of interest that you share with other Brand Torrent Members.
Ready to get started? Create your account now!