Here at Brand Torrent we spend a lot of time and energy encouraging small business owners to work together to build their brands. Lest you think that co-branding is beneath your company, check out this popular Geico commercial that uses Mrs. Butterworth pancake syrup to simultaneously build both brands.

The humorous ad builds a positive association for both Geico and Mrs. Butterworth pankcake syrup. The ad’s humorous nature has also given the commercial some viral power, scoring over 18,000 views on YouTube.

Even if you don’t have a big budget for a viral video, sharing the cost to produce an entertaining viral video with another brand is a marketing option within reach for the small business owner. If TV air time is too pricey, with sites like YouTube at your fingertips you can still make use of a video marketing campaign.