I’m a big fan of promotional items like pens, key chains, and so forth. People rarely throw them away, and sometimes they even pass them on to other people, thus passing on your company name and phone number, address and/or web address.

Today’s Marketing Sherpa blog post on this topic reiterates the value of these types of items. If you haven’t had any made for your business yet, a quick Google search of “promo items” will turn up tons of companies who can make these things for you, often for just a few cents per piece. That’s cheaper than your average click on a search marketing campaign!

Since we’re all about cross-promotion here at Brand Torrent, I not only suggest getting these promo items made post-haste, I highly recommend trading your promos with other companies that share your customer demographic. Customers will love getting a
free useful item in their order, and you and your cross-promo partners will reap the rewards.