If you think cross-promotion is only for small business, think again. Some of the biggest corporations out there are leveraging the power this marketing style. Case in point, the product-touting ad campaigns promoting the new Will Ferrell movie Jackie Moon. Ferrell has appeared in character promoting both Old Spice deodorant and Bud Light beer, along with his new movie.

This type of TV advertisement is becoming more common all the time. Alicia Keys appeared in commercials promoting both her own new album and mega retailer Target. Advertisers can use these commercials not only to share advertising commercials but also to establish a positive affiliation between their brands.

You need not be a multi-million dollar corporation to put this type of marketing to work for you, whether your budget is $0 or a few thousand there are lots of ways for the creative marketing to harness the power of cross-promotion to grow a brand.