Cross-Promotion By Any Other Name
The concept of working with a cross-promotion partner still seems to be fairly below the radar with a lot of business owners. The small biz and marketing blogs I read usually talk about search marketing, SEO and social media. These are all good things to talk about too but I am always pleased to see cross-promotion getting some buzz too. Today Dosh Dosh posted about creating strategic alliances (AKA cross-promoting or co-branding). You can view the post here.
Today for cross-promotion inspiration I’d like to share Mesh-Box It’s a blog dedicated entirely to co-branding and cross-promotion examples. Although they pretty much just talk about partnerships between large companies there are plenty of ideas here for the small business owner to borrow.




